For the culture.
By the creatives.
Astra Roster connects African creativity to the world through culture, community, and strategy. We're building platforms that help talent, brands, and ideas move forward — together.
Explore Our WorkOur Story
Born from the creative pulse of Accra, Astra Roster was built to spotlight African talent on global stages. We exist at the intersection of art, strategy, and storytelling — helping creators build sustainable careers and brands connect authentically with culture.
Every project we touch becomes a bridge between vision and reality, between local authenticity and global reach. We don't just manage talent — we cultivate movements.
Mission, Vision & Approach
Mission
To create meaningful pathways between Africa's creative talent and global opportunity.
Vision
A world where African creativity shapes the global narrative.
Approach
We merge creative strategy with cultural understanding — producing experiences, campaigns, and partnerships that resonate.
The Astra Difference
Culture First
We lead with authenticity — our ideas are powered by people who live the culture.
Collaborative by Design
We build ecosystems where talent, brands, and audiences connect.
Global Perspective
Rooted in Africa, inspired by the world.
The Dream Team
"We're not just managing talent — we're building futures that shape culture."
Maud Hotor
Founder
"Technology should amplify creativity, not complicate it."
Joshua Baah
Chief Technology Officer
"Great projects happen when vision meets execution."
Esther Bilson
Project Manager
Let's create something that moves culture forward.
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